Changing Perspectives: The Key to Innovative Thinking
- Kenneth E. Fields
- Mar 19
- 2 min read
You know that feeling when you think you've nailed the next big idea, but something's just not clicking? It might be time for a perspective shift. Changing your perspective can completely transform how you see your idea and open up a world of new possibilities. And guess what? Bringing someone else into the mix can make this process even more powerful.

An Inspirational Story: The Power of Perspective in Action
Let’s take a fascinating example from Canada, where heavy snow on power lines was a big issue for a power company. One day, they observed a bear climbing a tree and shaking off the snow. This got them thinking: what if they could shake the snow off power lines in a similar way?
Of course, they couldn’t hire bears, but they didn’t stop there. They asked, "What’s actually happening here?" The bear was shaking the tree, causing the snow to fall. This led to the idea of using drones to create an uplift of air, swirling around the power lines to clear the snow. All because they looked at the problem from a completely new angle!
Learning from Amazon's Iterative Approach
We can also look at Amazon—their journey is a masterclass in changing perspectives. Founded in 1994 as an online bookstore, Amazon quickly evolved. Jeff Bezos saw an opportunity to expand beyond books and ventured into selling other merchandise. Then, he turned Amazon into a marketplace for other companies to sell their products.
The next leap was logistics. To improve delivery, Amazon developed its own fleet of delivery vehicles, leading to the familiar Amazon Prime trucks we see today. Each step in Amazon’s evolution was about looking at their business from a new perspective and being willing to iterate.
Embrace Change and Stay Open-Minded
Amazon's success story highlights the importance of being open-minded and willing to change plans. It's about continuously re-evaluating your business model and asking, "What’s next?"
Remember, shifting your perspective can help you see your idea in a new light, uncover hidden opportunities, and ultimately make your innovation stronger. So, get out there, gather feedback, and be willing to adapt. Your next big breakthrough might be just one perspective shift away!
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